par Amandine | 17 Avr 2024 | Non classé
Why transform your offer into an experience? (The Universalis Encyclopedia defines an experience as “everything that is perceived by our sensory faculties and constitutes the material of human knowledge.”) You might be thinking, “Okay, but I’m...
par Amandine | 3 Avr 2024 | Non classé
Why communicate in times of crisis? In times of economic, political uncertainty or pandemic, one budget that gets hit hard is marketing and communication! I’ve confirmed this harsh truth throughout my career, whether as an employee or an entrepreneur:...
par Amandine | 20 Mar 2024 | Non classé
What defines a successful brand? Insights from a luxury branding expert As an experienced entrepreneure, you already know the basics of running a business. But what truly makes a brand successful in the luxury market? A client recently asked me this very question,...
par Amandine | 6 Mar 2024 | Non classé
The rise of “superfake” products: a new challenge for luxury brands These last few months, a new and concerning trend has emerged within the luxury industry: superfakes. Superfake products are counterfeit items so meticulously crafted that even the...
