par Amandine | 15 Mai 2024 | Non classé
The transformative power of rebranding: elevate your business (and yourself) Rebranding always involves extensive work on your brand, but few realize that it’s also a profound journey of personal transformation. Whether you are the face of your company or not,...
par Amandine | 1 Mai 2024 | Non classé
Promoting your brand: working with influencers When we talk about influencers, we think of Kim Kardashian, we think of trendy Instagrammers or TikTokers promoting a fashion brand or travel bloggers wrapped in a cozy duvet in an exotic hotel room with a breathtaking...
par Amandine | 17 Avr 2024 | Non classé
Why transform your offer into an experience? (The Universalis Encyclopedia defines an experience as “everything that is perceived by our sensory faculties and constitutes the material of human knowledge.”) You might be thinking, “Okay, but I’m...
par Amandine | 3 Avr 2024 | Non classé
Why communicate in times of crisis? In times of economic, political uncertainty or pandemic, one budget that gets hit hard is marketing and communication! I’ve confirmed this harsh truth throughout my career, whether as an employee or an entrepreneur:...
par Amandine | 20 Mar 2024 | Non classé
What defines a successful brand? Insights from a luxury branding expert As an experienced entrepreneure, you already know the basics of running a business. But what truly makes a brand successful in the luxury market? A client recently asked me this very question,...
