Pierre de Lune
Our client
Pierre de Lune is a place founded by Dina Domingues and is dedicated to alternative therapists, spiritual workers and wellness professionals. It allows them to rent a private office or collective space for a short amount of time or in a more lasting way.
The Project
After a few years of activity, Dina wanted to work on her company’s image in a professional way in order to create a strong and modern brand, showing her (future) clients how different and innovative Pierre de Lune is.
Our Service · Legend
Our Service · Legend
Including:
▸ Brand identity
▸ Social media design
The Outcome
▸ A spiritual and feminine brand universe.
▸ Bright, natural and joyful colors to reflect Pierre de Lune’s caring and warm personality.
▸ Raw and natural fabrics to reflect how anchored the brand is.
▸ Amazing fonts for a sophisticated brand!
Testimonial
Her words…
“I worked with Amandine because I had the feeling that I’d “lost myself” while communicating for my company (created more than four years ago). I lacked clarity about my positioning, my target and even my offers.
In addition to being seduced by working with Amandine on my branding and visual identity, I felt that this deep work could also challenge me, and I wanted to be fully coached into this great transition.
Amandine knew how to translate my company’s essence and the corresponding values. At first, I was really surprised by the brand universe she suggested to me because it was the exact opposite of what I was used to…and this is where the magic happened!
I realized that I didn’t allow myself to break out of the mould, to undertake a brand identity faithfully reflecting my own tastes and being disruptive in my line of business.
Today, my branding is a vibe. It still challenges me, but in a positive way for my company and its message to the world.
You are such an amazing (crazy) woman with unique talents!”
Dina Domingues
Your NxT is here...
Do you want to turn your image into a unique and unstoppable luxury brand that disrupts, inspires, and empower?
Are you ready to unchain your business by building a whole sophisticated and wild universe?
Let’s connect!
![$100 million. Six days. Thousands of angry customers.
That’s the story of GAP’s infamous 2010 rebrand.
A global brand, known and loved for 20 years, decided to 'modernize' its logo during one of the worst economic downturns in history.
But instead of attracting new customers, they alienated their most loyal ones.
Customers didn’t just dislike the new logo—they revolted.
This rebranding is a perfect example of what happens when you underestimate your audience's loyalty and overestimate the power of a design tweak to fix bigger problems.
A logo isn’t just a visual—it’s a symbol of trust, legacy, and connection.
When you erase that, you erase your brand’s soul.
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BRAND
Her former logo
Her former account
