Why I don’t use color psychology in branding

Why I don’t use color psychology in branding As a luxury branding expert working with experienced female entrepreneurs, I’ve come to realize that certain conventional methods, like color psychology, simply don’t cut it when aiming to build a world-class...

Promoting Your Brand: Working with Influencers

Promoting your brand: working with influencers When we talk about influencers, we think of Kim Kardashian, we think of trendy Instagrammers or TikTokers promoting a fashion brand or travel bloggers wrapped in a cozy duvet in an exotic hotel room with a breathtaking...