Brand, Trade Name, Signage… How to Navigate?

As an experienced entrepreneur delving into the intricate world of branding, you’re no stranger to the importance of making the right choices for your business. When embarking on a new venture, you’re often bombarded with questions, and two recurring ones stand out: “What’s your business going to be about?” and the equally crucial, “What will your company be named?” In this article, we’ll explore the complexities of brand identity, trade names, and signage, providing you with valuable insights to navigate this crucial aspect of your entrepreneurial journey.

Starting a business is akin to raising a child, and understanding your brainchild is the first step. The initial question of your venture’s nature might be a breeze, but when it comes to the name, three options present themselves:

Option 1: The Champion’s Path

If your business name feels like second nature, and clarity reigns supreme in your mind, you’ve chosen the champion’s path.

Option 2: The Hesitant Progress

You’re on the right track, but a few hesitations linger. It’s a common phase in the naming process.

Option 3: The Stumbling Block

You find yourself stuck, either not having pondered the name or facing a creative blockade. Fear not; a guide to finding a unique business name awaits.

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À très vite,

Amandine

Podcast lover

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